Is it really worth using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is the most effective digital marketing tools available. Here are 8 reasons why you should use video marketing right now.
Video Boosts Conversions and Sales
Videos can make you some serious money. Adding video to your landing page can increase conversions by 80%. Video can also lead directly to sales, studies show that 74% of users who watched an “explainer-video” about a product subsequently bought it.
Video Shows Great ROI
83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, video editing tools are constantly improving and becoming more affordable and even your smartphone can make pretty decent videos.
Your videos don’t have to be perfect, It’s the content that matters! New research suggests that users are frustrated by videos that don’t explain the product or service clearly but are very forgiving of low quality video. In fact, most consumers believe that frequent “amature” videos released by a company make them more trustworthy. Full Armor uses a strategy that combines professionally produced video and frequently released amature video.Read the full story…
Video Builds Trust
Trust is the foundation of any sale and should be your first goal.
Video content is the single best form of social media marketing today. Every other medium takes a back seat to this wildly effective resource.Brent – Full Armor Technology and Marketing
Video does it all! Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTube Influencers have become the most powerful figures to promote your brand. So, if you are serious about content marketing, you must be serious about video.
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. Effective marketing videos present your brand in a conversational form that create a sense of individual approachability. 57% of consumers say that videos gave them more confidence to purchase online.R
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Video Marketing Can Explain Everything
Are you launching a new product or service? Create a video to show how it works. 98% of users say they’ve watched an “About Us” video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have a video on their home page. Of those businesses, 83% said that their homepage video was effective.
Trying to explain a difficult concept? Video is the best way to get your point across.